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Great Taste Awards for Tea People

What are the Great Taste Awards? 

Every year food and beverage companies across the world have the chance to participate in a coveted competition. Hosted by the Guild of Fine Food, the Great Taste Awards present a unique opportunity. Independent retailers have the chance to be appraised by an expert panel of over 500 judges. To ensure the integrity of this process, judges participate in “blind” tasting. Meaning they have no knowledge of where each product is from.

How do the Great Taste Awards Work? 

The Great Taste Awards has grown into one of the largest food and drink accreditation systems in the world. Each year thousands of items are tasted. Based on how much judges like the taste of the item, they decide on whether they will award it a star. The tastier the product, the more the stars, on a scale of 0 to 3 stars. This makes this system a wonderful way to discover new delicious food and drink items. Anytime you are browsing shops keep an eye out for their trademark label.

Tea People and Great Taste  

Each year we choose a selection of our teas to submit to the competition. 40 of our teas have now received the much coveted Great Taste Awards. You can find the full list of our Great Taste winners here. This year we would like to take the time to showcase our 2024 winners. The results were just recently released.

Which Teas won in 2024?  

We are excited to announce that we have four winning teas for this year. You can find them all below along with comments from the judging panel.

For our herbal lovers. Our Ginger tea was said to have “delicate flavour notes and lingering warmth of the liquid which developed with a longer infusion”. It was awarded one star.

Looking for a more classic tea with a perfect taste? Our Earl Grey Tea was described as having a “subtle yet clear bergamot vying with delicate and again clear orange blossom against a really soundly blended tea background.” It was awarded 2 stars. This was an improvement from the last time we received a 1 star award for this same tea in 2015.

Would you like a herbal tea with a twist? Try our Organic Ceylon Cinnamon tea. The Judges have described it as ‘a delicate tea which is pleasant and comforting with the stimulating taste of sweet cinnamon’

Last but not the least, our Organic Darjeeling Green tea. The judges commented “a pleasing quality of leaf produces a peachy coloured liquor with a marked grapey, kumquat-style flavour note.” They awarded it one star.

Shop any of these flavours along with countless other kinds on our website.

Support the System

The Great Taste Awards are a special opportunity for consumers like you to support smaller food and drink producers. It’s a great way to pick out tasty items for yourself and to encourage new ones on the market. Be sure to learn more about the Guild of Fine Food or the Great Taste Awards so you can help reward great products too!

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