By Maria Amelia Randall
Creating an illustration for Tea People’s packaging was a true pleasure. The task of feeling out a mood, message, and brand and trying to create something that will communicate effectively to customers as well as catch the eye and add delight and beauty to a space is exciting and stimulating. It brings together many of my interests and was particularly satisfying because of who Tea People are and how much they care about their cause and the quality of their tea.
They are people who are passionate about their work and are using profit to invest in the education of children in tea-growing regions. That’s a message that was genuinely exciting to try to communicate through branding design.
I had already had the pleasure of tasting many of tea people’s excellent teas before becoming a part of the design project, and so once Gillian educated me a bit about what Tea People’s values are, we began to brainstorm images.
For the last few months we have been working on an exciting new project - our retail packaging! When we designed our first packaging a couple of years back, our priority was to come up with something that had low initial cost, kept the tea fresh and was easy to send by post. We hence decided to go for foil-lined kraft paper bags with zip-lock. They were readily available and all we had to do was design some labels.
This worked well and our brightly coloured labels attracted a lot of attention at the various events that we went to. At the same time, the kraft paper bag communicated the artisan element of the business. However, as we went to more events and bigger trade shows, we started to receive a lot of interest from shops and retailers who were keen stock our teas. Based on all the feedback we got, we decided it was now time for us to move to new packaging - one that would gain us that prized place on the retail shelves.